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What Marketers Can Learn From the Apple Genius Ads
Apple Corporation has long been revered as a paragon of marketing and advertising savvy. Its memorable television ad campaigns –from the iconic Super Bowl "1984" ad that launched Macintosh personal...
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Are You Ready For Some Football?
Image courtesy of Wikimedia Commons Cliché as the question may be, many advertisers are asking, “Are you ready for some football?”—even as the rest of us remain basking in the glow (or BAH!) of the...
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Reaching Men With . . . History?
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way...
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